Friday, September 4, 2009

Yahoo Meme micro-blogging product over Twitter

Yahoo launched recently a Portuguese language micro-blogging product, Yahoo Meme, that drew similarities to Twitter and Tumblr. And on second glance, it seemed to be a mediocre competitor to Twitter, Tumblr and other micro-sharing services in terms of its offerings and features. And the blogosphere questioned why Yahoo launched the product in Portuguese only.

Now it appears that Yahoo has lofty ambitions for Yahoo Meme, as it has stealthily rolled the micro-blogging service out in Spanish to appeal to the masses. The Spanish language is currently the world’s second most popular language in the world in terms of native speakers (it’s fourth in terms of total speakers).

Yahoo has launched Meme, in English, to take on microblogging site Twitter. The company had launched this service in Spanish and Portuguese languages earlier this month, after closing the social network platform SpotM.

The company's previous efforts to capitalize on the social networking domain kept failing in spite of repeated attempts. The recently launched 'Know Your Mojo' also failed along with the Indian social network, SpotM, which was closed down less than a year after its launch.

It also offers the facility to add new friends by searching the internet, which is quite similar to Tumblr and Twitter.

Meme does not allow much in terms of customization. The users cannot customize the themes with background images and custom CSS to style the text, as this facility is available with Twitter and Tumblr. Both these services have a rich faux-cabulary, which defines how a person uses the service. Meme does not lend on a particular vocabulary. The setting panel has minimal options like Meme title, 100 character description, avatar/photo and notifications. It also shows the comments posted by the users recently.

Yahoo Meme can have a big advantage over Twitter in terms of reliability. Twitter's image has suffered for frequent service outages, with its "Fail Whale" graphic appearing whenever the site is overloaded, emerging as the company's unofficial logo.

Several technology sites like TechCrunch and paidContent are not pleased with Yahoo's move, they said, "Meme seems to lack in its features and in potential to surpass its competitors." They also pointed out that the company has a spotty record with Mash and SpotM.

[source]