Wednesday, April 10, 2013

The liberation of new visual technology for fashion marketing industry

The market leader of visual search and image recognition technology, Cortexica Vision Systems, confirms the release of ‘Visual Fashion Finder’, application for fashion business market.  The Visual Fashion Finder gives support to the Cortexica’s “Find Similar application.  Both work together in integration with any mobile brand.  The Visual Fashion Finder enables the customer to take a picture of the garment or accessory they like, the application in turn finds a similar imagery from the inventory database.  This saves on time and energy for the customer as well as for the retailer. 

There is no need of searching by writing specific names or titles in the menu.  Many options are displayed in the similar image of the photograph.  For the retailers, the Find Similar applications help to find garments or cloth of various colours, designs and textures.  Cortexica has undergone many challenges to get a clear image of the picture with neat background and untidy reflections similar to a picture of the human eye.  The applications are available commercially.